Google Merchant Center

Google Merchant Center is a central platform provided by Google that allows businesses and online retailers to upload, manage, and promote their product listings on various Google services, including Google search results, Google Shopping, Google Ads, and other Google properties. It's an essential tool for e-commerce businesses looking to leverage the Google ecosystem for online retail marketing.

This article will show you how to set up your Google Merchant Center Account, and then instruct you on how to create products feed.

Set Up Google Merchant Center Account

Please visit https://merchants.google.com/ to create your Google Merchant Center Account, it's recommended to use the same email address that you use for other Google products.

Get Your Feed URL

• In your Oncord admin panel, go to Dashboard > Commerce > Products.
• Click ... at the top right of the page.
• Select Google Merchant Center Feed.
• Choose the Country for your feed.
• Click Copy beside Google Shopping RSS Feed.

You'll paste this URL into Google Merchant Center when you add your product source.

Add a Product Source (Previously Primary Feeds)

• Sign in to your Google Merchant Center account.
• Go to Dashboard > Products and shop > Products.
• At the bottom of the page, click Add products.
• On the Add product source page, select Add products from a file.

• Select Add a link to your file.
• On this page, you can also set the update schedule, country, language and marketing methods.
• Paste the feed URL you copied from Oncord into the Link to your file field.
• Click Continue.
  
• Once the feed has been created, click Update at the top right of the page to update the data straight away.

After the products feed has been updated, you can view the products by going to Dashboard > Products and shop > Products. Your products feed will also be updated automatically based on the created schedule.

You can now start creating shopping ads campaigns in Google Ads and promoting your products online.